Statistics from Cisco state that by 2020 there will be close to a million minutes of video per second crossing the internet and this means 82% of all consumers’ web traffic will be video.
Right now, the average consumer watches more than an hour and a half of online video content per day.(Wyzowl)
Marketers who use video grow revenue 49% faster than non-video users. (VidYard).
The case for video marketing is winning and the statistics are there to prove it – yet, video marketing is still a vast untapped resource that most marketers do not take full advantage of. Let’s take a look why you cannot avoid adding this vital tool to your marketing strategy in future.
Video Boosts Brand Awareness And Product Reach
Video Marketing makes it easy for your customers to digest information and recall your brand.
Video appears in more than 10% of internet search results – therefore your potential clients are already seeing video in their searches. If your business or product is not represented in this 10%, you are missing a powerful opportunity to get your brand in front of a big chunk of audience.
Video Delivers Qualified Leads And Boosts Sales
Photos have already proven extensive growth in engagement… imagine what moving pictures can do for your business!
Visitors who watch video stay on a site twice as long and visit twice as many pages versus those who don’t. Videos are also easily shared and further increases your potential audience reach.
Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64 – 85% more likely to buy after watching a video – this is one marketing force you can’t afford to ignore.
Video Marketing Builds Trust And Customer Confidence
Trust is the foundation of conversion and sales. We couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions: The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Videos automatically help viewers establish a sense of trust in the product and the product provider. It is easier to believe someone when they show or prove something is true, rather than simply saying it without any validation.
Showing a product or business in motion, or giving the viewer an up-close, 3D and 360-degree view of what they are buying, will naturally improve consumer confidence and validate that the product is the right solution to their problem.
Google Loves Video
Video content on your pages can contribute more than 100% increase in organic traffic from search engines. It is easier to achieve page rankings on Google with video since increase time spent on a page is an important factor for search engine ranking.
As stated before, video content is easily shared, and this increases valuable traffic back to your website where your brand is further promoted and rated. So, all round video marketing improves SEO.
Video Engages Your Customer
Viewers become immersed in your video – again spending longer time on your website. Longer visits are not only good for SEO, they’re also more likely to lead to action.
Another important factor is that people often watch videos on the go, making that personal connection to a brand. About 90% of customers engage with video on their mobiles and this audience will keep getting bigger and bigger.
Your modern customers do not have time to read long text, they want to see the product or business in action. Video creates that elusive emotional connection marketers need – this emotion is what is shared, not the facts.
Engage their eyes and ears to give your competitive advantage double power.
Sophisticated Consumer Reach
For video marketing to connect with your target audience, it needs to be entertaining, informative and inspirational.
By next year, video will be the primary medium for internet users’ information consumption. Video-on-demand traffic will double, and experts say high definition (HD), will take up 70% of this forecast.
We leverage our top-notch creative and production teams to deliver HD videos that engage and excite your customers. Whether you need to promote a business, service or product, we’re here to support you from concept to final delivery.