People that haven’t yet delved into the world of real estate video marketing may wonder what exactly video marketing is? “Do I need video marketing?” And more importantly, “how do I get started?”
WHAT IS REAL ESTATE VIDEO MARKETING?
It is most certainly much more than a buzzword. It’s taken its place as a content strategy leader in the real estate industry.
The reason being that video is versatile, relatable, and memorable – and is the best way to reach a varied audience with a statistically proven short attention span.
For real estate agents, the best video strategy to start off with involves a walkthrough video, which shows precisely what you are trying to sell and that can be shared everywhere online.
WHY YOU NEED VIDEO MARKETING
- Out of all potential customers your walkthrough videos might reach, almost three out of four would prefer to watch your video rather than having to read through text about the property.
- The fact that most consumers already like watching a video, showing them videos of your property listings is a great way to entice them to enter into a transaction with you. Buyers are easier to convince and then convert on this visual level.
- According to Rialto Marketing, 81% of today’s modern businesses are using video marketing. Therefore, when more than three-quarters of all online businesses are using video, you can be guaranteed that it’s a strategy that works.
- Potential buyers will always have questions, and walkthrough videos answer many of those in one go:
- The flow of the rooms
- The size of the inside spaces
- The wider view of where the property is situated
- The size of the garden, a solid idea of the outside space
When your potential clients actually see the property and subconsciously gather related information via your listing video, they will have fewer doubts and questions.
HOW DO I GET STARTED?
Efficient real estate video marketing is all about quality because this is one industry that doesn’t accept tacky. You cannot cut down on quality and expect to see good results. It doesn’t work that way.
The good news is that there are ways to do professional listing videos that won’t cost you an arm and a leg.
Capture HD Media has a video listing option for any size agency, from the individual realtor to the bigger agency that needs 20 plus videos shared amongst all their agents per month.
FOUR STEPS TO YOUR PROFESSIONAL WALKTHROUGH VIDEO
STEP ONE:
Visit our website portfolio page to get the reassurance you need for the professional product you will receive.
STEP TWO:
Visit the website shop, create an account and take a look at the price and value options to help you budget for your video listings.
STEP THREE:
Purchase your desired walkthrough video package and obtain access to CaptureIT, a custom developed content management system where you will be able to place and track your orders, usage and view your products.
STEP FOUR:
A Capture staffer will contact you to confirm your shoot date, and within 48-hours from the shoot, you’ll have your professional walkthrough video in hand to upload to your website and share on your social media channels.