Restaurant Video – Something To Chew On

As a restaurant owner, you have many video marketing angles to explore for customer engagement – you can educate and entertain, promote and ad value to the constant inquisitive human taste buds.

The mistake many restaurant businesses make is to produce only one long video covering all possible angles of the business in one go. Such an overview video is a good start and will impress at the first encounter of your offering, but building loyal patrons will need a bigger strategy.

If you have never considered video as a marketing tool, an introduction overview video is only your point of departure.

The Buzz Of The Story

The buzz in the marketing fraternity over the past couple of years has been the story telling strategy – without it you are apparently dead in the water. Webinars, seminars, talks, lunches, workshops by marketing gurus, all tackle this phenomenon repeatedly.

The truth is that stories have existed long before marketing was invented, and we are wired to respond to them. So, there is no way around this – your marketing video should tell a story.

Now you may feel somewhat disheartened, because you don’t have a spectacular story…

The beauty of restaurant video marketing is that your “story” can be as simple as the flow of images and a song/tune you love your customers to listen to while enjoying your food.

Four Rules For Your Video Story

1. Be authentic

Tell your audience what drives you, how do you motivate your team, what got you to the point of opening this restaurant, what part do you play in the community?

If you are a restaurant owner or chef, you are also an entrepreneur and employer – so there are many ways personal stories can go beyond food to engage your audience.

2. Inspire and demonstrate

If you opt to demonstrate the chef’s iconic dish, no step-by-step needed – just good music as you go… building the story from the pot to the plate as you effectively educate, showcase the quality of ingredients and culinary skills, personality and experience. Reveal those “chef secrets” as the art of cooking.

3. Leave a lasting impression

The final dish is the hero of your video and should be shot with the aim of the “wow” factor. Don’t rush this frame – give your audience enough time to marvel at your creation with the full power of video at work.

4. Evoke Emotion

What emotional state will drive people into your restaurant? The secret of the ingredient, the explosion of the taste, the magic of the setting, the confidence of the staff and the promise of a “festive” experience for all senses.

Many marketers think that a restaurant is just about the food, but forget that it is also about the people, the neighbourhood and the community. Be aware of events and history in your community – if your story can connect in any way, your perceived value will increase automatically. A dish, a brand, a product with a history, can become a marketing treasure.

Cut Through The Noise

Your marketing videos are fighting for people’s most precious and finite resource: their time and their bandwidth. You need to cut through the noise to differentiate your brand, get people’s attention and earn their loyalty.

So, what does your diner do online before making that booking?

  1. Check your menu
  2. Check your visual representation – interior, exterior, food
  3. Consult reviews

The Menu Video

Engage people with your actual menu.

  • Announce the restaurant. Start at the entrance, walk through the reception, zoom in on the best table in the room.
  • Show your three best meal courses. If you have weekly or seasonal menu changes – the chef describing the new dishes and the inspiration behind them is powerful.
  • Invite people to a cocktail hour, etc.
  • Show a customer testimonial.
  • Mention other services if applicable: Special events or weddings
  • Bon Appetit! For reservations call/visit… Make it easy to book.

The Introduction Video

Showcase your location, staff, atmosphere, and most importantly, the chefs and their masterful creations, the drinks being poured and the customers being happy.

Customer Connection Video

Video is your marketing tool to promote a shared experience. It feels inclusive and holds your potential diner in the moment. Keep it social and authentic – ask your regular guests to feature in your video – say a few words about customer service, menu, staff and atmosphere or talk about their favourite dish. Client testimonials gain more credibility and builds trust.

On top of that, featuring real customers in your video adds the possibility of your viewers somehow relating to them.

 “The mediocre video tells. The good video explains. The superior video demonstrates. The great video inspires.” The Orama Team

There is still time to get into the game and get your video ready for the South African Spring Restaurant Week coming up: 18 October – 4 November.

Restaurants offer reduced prices for a prix fixe menu, the idea being that what you lose in check averages you gain in sales volume. Some restaurants report increased volume as high as 40% during Restaurant Week.

Book your slot: 087 095 3357 or email us.

Disclaimer: Insights and press releases are provided for historical purposes only. The information contained in each is accurate only as of the date the material was originally published.

Prepping for Mt Everest Base Camp – Video One

The first of our two-part video interview with Nicole Capper, Tammy Taylor Mrs South Africa 2018. We were honoured to be part of her journey to base camp Mt Everest for Rare Diseases South Africa earlier this year. What an inspiring woman.

Disclaimer: Insights and press releases are provided for historical purposes only. The information contained in each is accurate only as of the date the material was originally published.

Why Your Guest House Needs Video Marketing

As much as the internet has enabled guest houses to market themselves, getting noticed amongst the sea of potential venues is an online marketing challenge. So, the question is – how do you get noticed?

Take a look at the accompanying video of a Hermanus Guest House in the Western Cape, South Africa.
Not only do you see and hear what the venue has to offer, the video creates an atmosphere and conveys the ‘’vibe’’ of both the guest house and the town where it is situated.

Viewers can experience what a holiday in this location would be like. Anticipation of the full experience is created and therefore makes it easier for the potential traveler to click the book button.

Stages Of Travel

Deciding to travel usually involves several stages:

  1. is travelling worth the money and time it will cost?
  2. where to travel and what kind of trip will it be?
  3. where to stay?
  4. what activities to participate in when you get there?

  • Reaching your market at one or all these stages is the key. With a video promoting your guest house you can create inspiring content – tell a story – from the word go making it worth the money, even before the price tag is known.
  • Your marketing video gives an overview of the location, putting the traveler inside the environment, regardless of the purpose of the trip.
  • With a comprehensive video relaying the facts as an experience, the “where to stay” decision is influenced as it may trigger the need to come back to your guest house after a hard business day.
  • Your video can entice the traveler to stay longer or bring family members with on a business trip since there is so much more to your guest house experience than a place to lay down your head after hectic meetings all day long.

Guest House Marketing

The personal experience has much power and influence on travel decision-making stages. A desire to experience the venue is created – no press release or static image can measure up.

  • Embrace the human factor – a traveler watching someone getting a relaxing massage at your spa, for instance, will experience a similar feeling… a feeling of actually being there.
  • As the owner, it is good to take center stage explaining the culture and history of both your guest house and the area.
  • Past guests giving input, acting as your personal brand ambassadors, spread the word and gives credibility to your offering.
  • Highlight and give insight about amenities, but your video is not necessarily the place to give the full run-down. This kind of information is best presented as a list in text on your website booking space.

Video Marketing Is Needed to Reach Business Potential

People watch videos throughout the travel booking decision-making process. In fact, 35% of leisure travelers and 56% of business travelers engaged in travel-related video activities.
To not tap into this market is directly giving way to unrealised bookings. Today’s traveler is therefore driving this trend and it is set to continue in the next decade.
Your guest house business must reach your potential customers where they are, and it is therefore imperative that video is added to the online marketing mix to reach full potential.

Capture HD Media can bring your personal story to life quicker than you ever thought possible. Maximise your marketing impact – indicate your needs, drop us a note to discuss options or get a quote… head over to this page for more video examples and scroll down to our form to connect.

Disclaimer: Insights and press releases are provided for historical purposes only. The information contained in each is accurate only as of the date the material was originally published.

Event Venue Marketing – VR Tour

VR Marketing in Action

Your event venue has everything – the perfect location, impressive amenities and staff that consistently exceed the expectations of your guests. However, you still struggle to keep your venue rented all year round.

You need a solution that will cut through the highly competitive and crowded marketplace – an engaging, compelling marketing tool.

VR to the rescue! VR aligns with a creative marketing approach bringing your venue to life in new ways – a 360-degree view giving the viewer an understanding of the venue in the context of its location.

Viewers can see what life is like within the walls of the facility, the reception, the dining room, the dancefloor and the bathrooms. The service and demeanor of your staff can be captured, bringing the “personality” of your venue to life.

The VR experience therefore gives viewers an immerse way of touring the venue and viewing its members, offering a unique opportunity to witness the full scale and appeal of your space, while being in the center of the experience.

The VR Marketing reality

  • Studies have shown that people who watch VR promotional material felt more positive towards the “product” compared to those just reading information on a website. Google actually reports that prospects are twice as likely to have interest in booking a reservation if they view a listing with a virtual tour.
  • VR gives viewers the experience of the venue before committing to travel there. This makes it the ultimate marketing and sales tool – a true motivator to take action and visit /book your venue because they truly understand what it has to offer.
  • VR also saves event planner partners time and money by allowing them to create a shortlist of what is needed without physically visiting your site. Virtual tours communicate your physical spaces and deliver the experience of those spaces to anyone with a computer screen.
  • It is an added promotional tool for event planners – by capturing previous events in VR, organisers can better market to potential event attendees, speakers and sponsors in ways that still photos just cannot accomplish.

You are not telling consumers what they could have but instead, you are letting them experience it. The layering of information within the VR experience offers the most complete and informative content possible in an interactive manner. Key features can be promoted with interactive tags as users can navigate in and out of rooms and spaces.

When considering a VR partner, what should you look for?

Venue marketers considering VR must identify appropriate partners to create that vivid experience for viewers.

  • Work with experienced and highly capable production companies who understand not just the medium, but the user experience that accompanies VR.
  • Credible technology – Capture uses the Matterport Scanner which is considered the “Best Commercial Available” Virtual Tour system in the world. Unlike normal 360° Images and Panorama images, the Matterport Scanner creates a depth map of the facility being scanned. The system is much more superior than traditional methods of creating virtual tours with a camera only.

Results of Matterport Technology Case Study

Kapow: Corporate Events Platform

  • 4.5 x more time spent on website
  • 2 x more pageviews
  • Increased web engagement and conversions to bookings

Are you still holding out for the best possible experience of your venue? Or are you somewhere in between? Capture is here to guide you through all your VR marketing options.

Disclaimer: Insights and press releases are provided for historical purposes only. The information contained in each is accurate only as of the date the material was originally published.